James Wade is joining forces with tyre manufacturing giants KENDA after the prestigious company agreed a sponsorship deal with ‘The Machine’.

Founded in 1962, Kenda is one of the world’s leading tyre and tube manufacture for automotive, motorcycle, ATV, bicycle, lawn care equipment, trailer, and agricultural vehicles. With factories all over the world, the company is able to provide quality products to suit a wide variety of applications.

Wade, a car mechanic by trade and currently ranked in the top six in the world, was seen proudly sporting the KENDA logo on his shirt during his run to the semi-finals of the World Grand Prix in Dublin, which was broadcast live on SKY Sports and on various platforms worldwide. (more…)