Leyland Paints will be throwing its name into the eyes of millions of sports fans across the UK, after unveiling a high profile darts sponsorship with two of the world’s best players.

Leyland has stepped up to the oche by agreeing to sponsor 2008 BDO world champion Mark Webster and 2010 PDC world championship runner-up Simon Whitlock for the whole of the 2012 season, as the pair bid to cement their statuses as household names in the sport.

With more than 200,000 sports fans inside the arenas along with a television audience of 12.5 million viewers in 2010 alone, the brand believes that the time has never been better to target the tungsten for a sustained period.

Marketing manager Sharon Hendry said: “The potential of our darts sponsorship is absolutely huge and we are thrilled to be involved with the sport.

“Aside from Premier League football, the darts world championship drew the biggest audience on Sky Sports last year, which underlines how powerful the sport is.

“Simon and Mark are firm crowd favourites already and we are thrilled to be working with from now on.”

Before turning professional, Simon was a builder by trade, while Mark Webster is a professional plumber and still likes to keep busy working in between tournaments.

Simon, known as The Wizard, said: “I am delighted to receive the support from Leyland. I have come across their product from my time as a builder, so it is great to be working even closer with brand from now on.

“I’ll be doing all I can to gain maximum exposure by winning as many tournaments as possible!”

Mark Webster, from Denbigh, Wales, said: “I have been in the Professional Darts Corporation for over two years now, and even in that time I have seen the sport grow so much.”

The current world number six added: “For me to be able to receive the backing of Leyland is the best news I could wish for. They are a huge paint brand and one I will be wearing on my shirt with pride.”

Aside from the sponsorship itself, both Simon and Mark will be making a number of personal appearances for Leyland, while incentives throughout the year mean customers will get the chance to see the pair play at future televised tournaments.

Sharon concluded: “More than 20 per cent of the UK’s population were exposed to darts in 2010 and it is now regarded as the second most popular sport on Sky behind football.

“With all this in mind, we couldn’t be more excited to be involved with Simon and Mark, who we will be cheering on from now on!”

Leyland’s sponsorship of the two players will officially kick-off at the World Championships in December at the Alexandra Palace, London.

However, Mark Webster will be wearing the Leyland branding on his shirt even sooner than that, at the Players’ Championship from December 8.

James continued his support of various charites by completing a fun run on Sunday 4th December, this being just 5 days after he completed the Movember awareness campaign during November.

Friday 2nd March 2012

ENGLAND vs AUSTRALIA

James Wade & Terry Jenkins   Vs    Simon Whitlock & Paul Nicholson

Tickets:

Standing £12.50 plus (2.45 booking fee)

Seating £20.00 plus (2.95 booking fee)

Hoburne Bashley – Forest Room – Sway Road
New Milton – Hampshire – BH25 5QS
Doors Open 6pm
CLICK HERE TO PURCHASE TICKETS

ARRON MONK and Joe Cullen have won the final two places in the 2012 Ladbrokes.com World Darts Championship at Monday’s PDPA Qualifier in Wigan.

The two youngsters will join 70 other players at Alexandra Palace next month in the 2012 Ladbrokes World Darts Championship, held between 15 December and 2 January, where £1 million prize money is on offer.

Monk’s success means that he will make his debut in the World Championship, although he has played on the Alexandra Palace stage before where he captured the 2011 PDC Under 21 World Championship title.

“It’s feel great to qualify today and play against the senior players on such a big stage like Alexandra Palace,” said a delighted Monk.

“I was 4-1 up in the final and then things started to slip a little and Joe took the next two legs. But I held my throw in the next and I’m so pleased to have done that.

“I felt I could go far today as I have been playing well recently. I’ve practised over four hours everyday for the last few weeks, and the hard work has paid off!”

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