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SIMON WHITLOCK is proud to become an ambassador for CEL Electrical after a sponsorship deal with the electrical wholesaler was agreed.

The former European Champion, is hoping the boost will help spark a run to glory in another TV major.

He will be sporting their logo on Sky Sports in the upcoming World Grand Prix and all televised and live-streamed events for the duration of the sponsorship.

Whitlock said: “It’s always great to receive this kind of support. It is an honour that CEL have chosen me to represent them and I will do it with pride.”