Leading trade paint manufacturer Leyland Paints sponsor two of the biggest names in the sport and have provided the ideal incentive for either player to turn on the style during the 16-week tour of the United Kingdom, which starts in Liverpool on Thursday night.
Should World Champion and world number one van Gerwen or third ranked Whitlock hit a nine-dart finish in any leg during the Premier League, one lucky fan will win a lifetime supply of Leyland Paints in an exciting new initiative.
Dutch star Van Gerwen, who has recently linked up with Leyland Paints and is the reigning Premier League champion, said: “I can’t wait to get started with the Premier League because it’s a brilliant tournament involving the world’s best players.
“To have the chance to win somebody a lifetime supply of paint thanks to Leyland Paints is another exciting part of the event and I will be doing everything I can to make it happen.
“I’m sure somebody will hit a nine-dart leg during the Premier League and I hope it’s me!”
Australian Whitlock, who is now based in Waterlooville, added: “I’ve been sponsored by Leyland Paints for the last two years and this is a really exciting competition.
“I love hitting 180s and taking out a big finishes so hopefully I can put it altogether in one leg during the Premier League and let somebody win this fantastic prize.”
Entry can be made by following @LeylandPaints on Twitter and re-tweeting the official competition message. The terms and conditions can be found on the Leyland Paints Facebook page.
Vicky Jones, marketing manager of Leyland Paints, said: “With Michael, Simon and Mark Webster on board for 2014, our darting ‘Team Leyland’ is stronger than ever before.
“It’s a hugely exciting time and we are delighted somebody will win a lifetime supply of our excellent products if Michael or Simon can hit the nine-dart leg.”
Leyland Paints was founded in 1922 and has a long and distinguished history as a manufacturer and supplier of decorative paints, particularly targeted at tradesmen.
The Betway Premier League Darts will be screened live on Sky Sports HD from February 6-May 22 2014. For tickets, visit www.pdc.tv.